About Key City Chiropractic & Acupuncture
Honest, Patient-Centered Care Comes First
At Key City Chiropractic & Acupuncture, our mission is simple: put your best interests first. We’re a patient-centered chiropractic and acupuncture practice serving Sturgis and nearby communities. We listen, explain what’s going on in plain language, and build a care plan that fits your body and goals. Dr. Al Gunderson and Dr. Jerrid Goebel are honest about what you do and don’t need, and we never recommend something we wouldn’t feel good about offering our own family.
A Small-Town Office Where You Feel Known
Modern Care, Real Answers
Together, Dr. Gunderson and Dr. Goebel bring decades of experience. We combine chiropractic adjustments, soft tissue therapies, rehab exercises, acupuncture, shockwave, and deep tissue laser to relieve pain and improve how you move. Every care plan is tailored to your condition, lifestyle, and budget. If we’re not the right place for your problem, we’ll tell you and help you find someone who is.
Here’s what many patients appreciate about our approach:
- Clear answers about what’s wrong, how long improvement may take, and when nearby imaging is appropriate
- Efficient visits, often with an exam and first adjustment in the same 30-45 minute appointment
- Options for spine and extremity issues, including plantar fasciitis and tennis elbow
Care That Fits Real Life in Sturgis
We see patients of all ages, from kids and grandparents to athletes and hard-working ranchers. Our office offers same-day and walk-in availability, and we work hard not to turn people away. We accept most major insurance plans, including Medicare and Medicaid, and welcome HSA payments. Whether you’re dealing with new pain or something that’s bothered you for years, we focus on practical steps to help you feel and function better day to day.
Schedule Your Appointment
Ready to address your pain? Contact us today to schedule your first visit.

